CalculateRealEstateROI

STR Market Brief

Atlanta Airbnb Investment Analysis

Estimated short-term-rental revenue, expenses, and net profit on a median-priced Atlanta property — plus regulatory context.

Projected Revenue
$40,792
Net Income
$930
ROI
1.0%
Booked Nights
232
At 64% occupancy
Cash Invested
$95,000
STR Market Strength
95%
vs. national median

Atlanta STR market context

Atlanta supports a moderate STR market — workable for well-located properties, but without the demand premium of top vacation markets.

Atlanta offers some of the best balance between yield and growth in the Southeast. Suburbs north of I-285 historically outperform.

Underwriting cautions

  • Verify STR permit availability at the parcel level before closing.
  • Apply a 75% haircut to top-quartile AirDNA comps when projecting revenue.
  • Budget 35–45% expense ratio (cleaning, supplies, management, channel fees, utilities).
  • Model a long-term-rental fallback scenario in case STR rules tighten.