STR Market Brief

Jacksonville Airbnb Investment Analysis

Estimated short-term-rental revenue, expenses, and net profit on a median-priced Jacksonville property — plus regulatory context.

Projected Revenue

$40,095

Net Income

$498

ROI

0.6%

Booked Nights

237

At 65% occupancy

Cash Invested

$77,500

STR Market Strength

100%

vs. national median

Jacksonville STR market context

Jacksonville supports a moderate STR market — workable for well-located properties, but without the demand premium of top vacation markets.

Jacksonville is the most balanced Florida market for new investors — meaningful cash flow without paying Miami or Tampa premiums.

Verify STR permit availability at the parcel level before closing.
Apply a 75% haircut to top-quartile AirDNA comps when projecting revenue.
Budget 35–45% expense ratio (cleaning, supplies, management, channel fees, utilities).
Model a long-term-rental fallback scenario in case STR rules tighten.