CalculateRealEstateROI

STR Market Brief

Milwaukee Airbnb Investment Analysis

Estimated short-term-rental revenue, expenses, and net profit on a median-priced Milwaukee property — plus regulatory context.

Projected Revenue
$33,215
Net Income
-$4,461
ROI
-8.9%
Booked Nights
237
At 65% occupancy
Cash Invested
$50,000
STR Market Strength
100%
vs. national median

Milwaukee STR market context

Milwaukee supports a moderate STR market — workable for well-located properties, but without the demand premium of top vacation markets.

Milwaukee is a workhorse cash-flow market. Wauwatosa, Brookfield, and West Allis offer stable B-class tenancy with manageable taxes.

Underwriting cautions

  • Verify STR permit availability at the parcel level before closing.
  • Apply a 75% haircut to top-quartile AirDNA comps when projecting revenue.
  • Budget 35–45% expense ratio (cleaning, supplies, management, channel fees, utilities).
  • Model a long-term-rental fallback scenario in case STR rules tighten.