STR Market Brief

Salt Lake City Airbnb Investment Analysis

Estimated short-term-rental revenue, expenses, and net profit on a median-priced Salt Lake City property — plus regulatory context.

Projected Revenue

$46,264

Net Income

$4,799

ROI

3.6%

Booked Nights

237

At 65% occupancy

Cash Invested

$132,500

STR Market Strength

100%

vs. national median

Salt Lake City STR market context

Salt Lake City supports a moderate STR market — workable for well-located properties, but without the demand premium of top vacation markets.

SLC is an appreciation market with thin cash flow at current prices. Best for long-hold investors with strong reserves.

Verify STR permit availability at the parcel level before closing.
Apply a 75% haircut to top-quartile AirDNA comps when projecting revenue.
Budget 35–45% expense ratio (cleaning, supplies, management, channel fees, utilities).
Model a long-term-rental fallback scenario in case STR rules tighten.