The 60-Day Notice Rule
Require 60 days notice (where legal) for non-renewal. This lets you market the unit before the tenant moves out, eliminating most turn-time vacancy.
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Pre-Turn Marketing
Start listing the unit 30 days before move-out. Schedule showings the week the tenant vacates and have the make-ready crew on standby the same day.
Pricing for Velocity
A unit priced 3% below market rents in 7 days. Priced at market rents in 14–30 days. Priced 3% above sits 60+ days — and that empty month costs more than the rent increase ever recovers.