CalculateRealEstateROI

Operations

Acquisition Funnel

Systematic deal-flow generation: leads → screens → underwrites → contracts → closes.

Reviewed by Keiron Brown, Founder & Editor, CalculateRealEstateROI · Educational estimates only — not investment, financial, tax, or legal advice

Core concepts

Top-of-funnel volume

1,000 leads → 100 underwrites → 10 contracts → 2 closes.

Conversion measurement

Track conversion at every stage.

Examples

  • Direct mail 2k absentee → 40 calls → 6 contracts → 2 closes/year.

Practical applications

  • Active acquirers.
  • Wholesalers and operators.

Common mistakes

  • No system; ad-hoc opportunism.
  • Funnel without conversion tracking.